The organisation & Festival
Fantasy High Street Soft Launch 4 – 6 July, Lower Marsh
Together they combined expertise from the cultural and business sectors to deliver an exciting new project which prompts important questions about the future of British high streets and tests creative methods for visitor and community engagement. Fantasy High Street’s Soft Launch was part of the annual Waterloo Quarter Food Festival and Independents’ Day, the national campaign celebrating independent businesses in the UK.
Key issues for the organisation
There are also guides and toolkits to measure public art interventions. However, when you run a small performing arts / event-based organisation, measuring an always changing and mobile audience is much more difficult.
FHS wanted to effectively measure the 'experience' of the events they organise. Due to the varying nature of our programming and the creative approach. However, for them it is difficult to establish replicable methods of data collection, like the usual surveys and questionnaires. They also feel the methods should be always guided by the nature of the event itself and should adapt and change for each event location, making the creation of a one size fits all model almost impossible to establish.
Collaborative work with King's College
Developing & knowing your audience
Different ways to measure and engage audiences
Outdoor arts and audiences
You can read the key findings and download the report, here: http://audiencefinder.org/audience/outdoor-arts
Questions for discussion
- can arts organisation find creative methods to measure participation and engagement?
- how can small arts organisations and temporary-based intervention find useful measures for developing their audiences?